Build Brands Or Be Damned

Paid, owned and earned.

These words and more will be on the lips of interactive marketing pros next week in New York City, as they take part in the second annual IAB Innovation Days @ Internet Week on June 8th and 9th.

“It is time to admit to ourselves that almost everything we have done over the past decade optimizes interactive media for direct response and promotional advertising,” said Randall Rothenberg, IAB President and CEO.

“We must redouble our efforts as an industry to both prove and illustrate that we build brands; for if we do not, we will simply become a substitute for the U.S. Postal Service.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.