New Tool In American Express OPEN’s Small Business Toolbelt

American Express OPEN has launched AdManager, another product meant to help small business owners manage their online marketing.

AdManager is the second marketing application in their Business Apps suite. The first was SearchManager, an online solution for managing paid search campaigns across all major search ad networks.

AdManager simplifies the inherently onerous process by offering a start-to-finish platform that tackles every facet of building and sustaining campaigns, from the creative process of designing ads to identifying where they will appear. An entrepreneur can enter the demographics of her target audience and AdManager will automatically identify the places on the web where the ad will appear, by accessing inventory from top ad networks like Google and Yahoo! that reach 90% of all internet users.

American Express OPEN is also offering AdManager to agencies with white-label solutions personalized for each client.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.