No Wallet Required, Just An Expensive Smart Phone

Square, the other company from Twitter co-founder Jack Dorsey, is working hard to make offline payments easy. And as Dorsey reminds in this piece from Fortune, 94% of all transactions happen offline.

I have to admit that I am slow to adopt certain technologies. I don’t have a tablet, for instance. So, I’m looking at this CardCase functionality from Square and asking, “Is this actually easier than paying with cash?” Because it doesn’t appear to be easier. What’s your take?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.