Erick Schonfeld of Tech Crunch reports on Sony's foray into micro-messaging. In conjunction with today's announcement of a new wireless Sony Reader, the electronics giant also launched a literary clone of Twitter called Words Move Me. The site falls into the category of viral social marketing--there are links to the Sony Reader website and eBook store plastered on every page--and was obviously rushed out before it …
The World According To Twitter: Twisdom of Crowds
I imagine that somewhere, in some library or most likely in some pop culture junkie's basement, lies a stack of books that were very 'of the moment': Such tomes as The Official Preppy Handbook, Life's Lessons From Melrose Place, The Rules, and Joe The Plumber: Fighting for the American Dream. Now, add to that David Pogue's The World According To Twitter. The book's premise is very simple: Pogue throws question after …
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Today In Twitterverse: Edison Bakes (Unsuccessfully)
The Marlin Co. in Springfield, MO is promoting Splenda to culinary students and pros by reminding them that some of this nation's favorite historical figures had a hard time in the kitchen. For instance, Thomas Edison's various baking failures (all fictional, of course) are now being chronicled on Twitter. …
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Today In Twitterverse: Enjoy The Buzz While It Lasts
Cody Brown, a Rails developer, online publisher and student at NYU, has some interesting analysis of Twitter to share on his blog. Twitter and Myspace are different companies in different markets but there is a lot of evidence to suggest that they share, and will always share, the exact same problem. MySpace and Twitter are hugely popular for uses neither company anticipated. The mission of each company is so vague …
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Today In Twitterverse: Sponsored Tweets Spawn Utter Outrage
We live in a sponsored culture. Such is life on the Western frontier. Yet, this fact still has the power to unnerve. Take my friend Spike Jones. The man works in an identity firm that strives to present its clients in the most authentic light possible. So Sponsored Tweets rubs him all wrong. Here's what Mashable is saying: Sponsored anything -- tweets, blog posts, etc -- is a constant topic for debate. Anytime you …
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Cut The Crap
Spike Jones of Brains on Fire has been having a reaction to all the bullshit he encounters day-to-day in online communities where marketing people drone on about all sorts of mundane, barely digestible topics. Watching the Twitter stream on a daily basis, I see link after link after link teaching us how to be better marketers: "Twitter dos and don'ts," "How companies can use Facebook," "Why your company shoud be …
Today In Twitterverse: Barlow’s Attention
Friendly Online Chatter At An All Time High
Where does the time go? Now, there's an answer to this rhetorical riddle. Brian Solis dug into a new report from Neilsen and concludes "this is indeed, the Social Economy." What's your conclusion? …
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