Words Move Me

Erick Schonfeld of Tech Crunch reports on Sony’s foray into micro-messaging.

In conjunction with today’s announcement of a new wireless Sony Reader, the electronics giant also launched a literary clone of Twitter called Words Move Me. The site falls into the category of viral social marketing–there are links to the Sony Reader website and eBook store plastered on every page–and was obviously rushed out before it was ready, but it shows some promise as a niche micro-messaging network centered around sharing quotes from books.

Here’s a screen grab with my contribution in the center:



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.