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Advertising News and Know-How
Booking.com offers an easy escape from the insanity of your job. https://youtu.be/XcCR6pMYYXM https://youtu.be/jlpIu6e-xWA I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch's first work for the travel brand. It seems to me that illustrating how stressful work can be …
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Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: From the outset, the brand positioning is quite clear. Carnival owns “Fun.” That …
Continue Reading about Carnival Steers Its Brand Nicely Through Choppy Marketing Waters →
HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line. By the way, you can fly directly to SAV from New …
Continue Reading about Lowcountry Luxury Within Reach, Geographically Speaking →
Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation's toxic political climate. That could lead to a loss of $736 million loss in direct spending by tourists …
Continue Reading about Everyone (And Their Money) Is Welcome In Los Angeles →
Ireland's west coast, also known as the "Wild Atlantic Way" is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let's take a look... https://youtu.be/Jd3F3WYlKZE Ireland is easy on the eyes, that's for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the viewer gets a sense of what it might be …
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. https://youtu.be/vOwVmRM9mIM According to Campaign, MullenLowe's new anthem is the hotel chain's first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a new rendition of the Hal David/Burt …
Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a fury, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue to grapple with HOW to provide brand-building content in a 24-hours news …
Continue Reading about Content Studios Increasingly Borne of the Agency’s Rib →
Sex sells. Sex in exotic locations sells even better. Spies Denmark, a travel concern, found that 46 percent of Danes with children have had less sex with their partner after having children. Only two percent indicate that they have had more sex, while 30 percent enjoy the same level of sex after their children were born. In a nation like Denmark with a dwindling population, this is a problem for future …
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