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Test This Headline. Or: Copy Testing Is Coming To The Web.

This week's Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: "A home-page takeover on Yahoo can cost a million dollars a day," [ARSgroup CEO Jeff Cox] said. "The traditional thing with digital was if it's not working, we'll take it down. When you drop a million dollars in a day, you'd better be sure it's working." Copy testing can squelch creative, Mr. Cox acknowledged. "But the …

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Are DVR Viewers Skipping The Ads? Really, Who Knows?

I'll admit, if I watch a show on a DVR, I'll skip the ads -- that is, if I'm paying that much attention. Often, I'll be watching while doing something on my laptop and I'll forget what I'm watching isn't live, so then the commercials will play. It's this kind of existence that the New York Times reports is trying to be sorted out: Nielsen suggests that DVR owners are watching more TV and commercials over all than …

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Cities Desperate For Some Google Fiber In Their Diets

Google is planning to test ultra-high speed broadband networks in one or more trial locations across the country. Municipalities with populations from 50,000 to 500,000 have until today to get their bids in. But many cities are going well beyond the required Request for Information--they're creating advocacy campaigns to interest the decision makers in Mountain View. The city of Bellingham, WA is one that's leaning …

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IE8 Users Help Feed America’s Hungry

According to Alana Semuels of Los Angeles Times, the following commercial starring Superman Dean Cain is from Indiana ad agency Bradley and Montgomery. But is a new commercial enough to get you to download a new browser (when you're already running Firefox)? Probably not, so Microsoft is appealing to your better side. The tech giant will donate eight meals to Feeding America for every person who downloads the …

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To Play Ball In China, Or Not To Play Ball In China? That Is The Question.

According to The Wall Street Journal, western manufacturers of computer hardware have some tough decisions ahead of them. China plans to require that all personal computers sold in the country as of July 1 be shipped with software that blocks access to certain Web sites. The government, which has told global PC makers of the requirement but has yet to announce it to the public, says the effort is aimed at protecting …

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Ninja Says Download IE8

The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft's developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, "Almost everything you've experienced on the World Wide Web in the past 15 years or so has been seen through Microsoft's Internet Explorer. Internet Explorer has …

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This Is Going To Be A Big Seller In Redmond, WA

Yesterday, LG Electronics officially launched their LG Arena (LG-KM900) phone at the World Mobile Congress 2009. Arena is a fully loaded multimedia phone that offers an exhilarating audio and video experience made possible by LG's intuitive new 3D S-Class User Interface. "What really makes ARENA special is its intuitive 3D S-Class UI, which is unlike anything that has appeared on a phone before," said Dr. Skott Ahn, …

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The Times Ain’t Scared

The New York Times is inviting developers to mess with its data. On Wednesday, Derek Gottfrid announced on The Times "Open" blog that programmers and developers can now easily access 2.8 million news articles going back to 1981 via the new Article Search API. Mathew Ingram at Gigaom wonders why people in journalism aren't screaming about this from rooftops (because it's such a big deal). It's possible that this kind …

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