Adpulp
Advertising News and Know-How
It is Advertising Week in New York City. Of course AdPulp's editor, publisher and contributing writers are nowhere near New York City, so let's look to Bloomberg's coverage for a moment. Here is B. Bonin Bough of Mondelēz speaking to the impressed press about real-time marketing: "We can raise the overall ecosystem and ROI of our our media," Bough says. "We can raise the effectiveness of our television by …
Continue Reading about CPG Brand Advertising In A Split-Screen World →
"In the eternal debate for answers the one thing that's true is what's true for you." Sounds like a line from the Church or Relativity. In fact, it's the clinching argument in an ad from Church of Scientology. Called “Knowledge,” the ad aired in select markets on Sunday during the big game. It was produced by Golden Era Productions, which also creates training films and other video content for the …
Continue Reading about Church of Scientology Serves Up Poached Apple On Super Bowl Sunday →
On the heels of Oreo's big Super Bowl win during Sunday's Super Bowl #blackout, are we ready to say real time marketing is a new trend? It's a topic NPR's "Talk of the Nation" picked up and ran with today. Oreo's ad team took just five minutes to conceive and produce the ad, according to company spokeswoman Laurie Guzzinati. This was made possible by proximity. Marketing executives from Oreo’s parent company, …
I am not an ad critic, but I play one on the Internets; ergo, you are no doubt chomping at the bit for my report on last night's Adverganza. Sorry to keep you waiting... WORST IDEA WITH THE BEST EXECUTION: VW BEST SOCIAL MEDIA EXTENSION: OREO See how cookies v. cream plays out on Instagram. SEXIEST USE OF A SANDWICH: CARL'S JR AND HARDEE'S MOST DAY-DREAMY SEQUENCE BEHIND THE WHEEL: …
Continue Reading about Five Super Bowl Commercials Worth Revisiting →
Here’s the one and only question I’ve been pondering about last night’s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM “So God Made A Farmer” spot but thought the Jeep "Whole Again" soldier tribute spot was crass and exploitative? I'm speaking of my immediate, visceral reaction to both commercials, which I hadn't seen prior to the game. Perhaps it was the rhetorical power of …
Continue Reading about Super Bowl Spots: Jeep Versus Dodge RAM And My Dual Reaction →
I am far from impressed with this year's crop of Super Bowl commercials. As entertainment most fall flat. As ads they fail completely. "Stay calm, there's a Century 21 agent in the house." "Come on get happy." "Gladys is going to start you on a chocolate I.V." Regardless, there is one Super Bowl spot I kind of like from Kia and David&Goliath (physical comedy just works): The Hotbot in the spot – …
Continue Reading about Cyborg Hottie Kicks Nerd In Gonads, Nerd Does A Dance →
Super Bowl ads are no longer ads, per se. Ads drive purchase intent. Super Bowl "ads" cost millions to make and $4 million to run once, but they're not ads, they're little movies meant to entertain inebriated and distracted audiences at parties. Here's one from Deutsch/LA and Taco Bell that doesn't exactly possess appetite appeal: Hey, Granny is munchin' a taco. I want to munch a taco! …
Continue Reading about A Superbowl Sunday Story of Dentures and Hard Shell Tacos →
Editor's Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we quickly approach midseason, the ad world begins to look towards the Super Bowl. This year, Doritos is back on the seventh …
Continue Reading about Paid Post: “Crash the Super Bowl” Contest To Award $5 Mil. In Prize Money →
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