A Superbowl Sunday Story of Dentures and Hard Shell Tacos

Super Bowl ads are no longer ads, per se. Ads drive purchase intent.

Super Bowl “ads” cost millions to make and $4 million to run once, but they’re not ads, they’re little movies meant to entertain inebriated and distracted audiences at parties.

Here’s one from Deutsch/LA and Taco Bell that doesn’t exactly possess appetite appeal:

Hey, Granny is munchin’ a taco. I want to munch a taco!

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.