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Advertising News and Know-How
It's college football season, and in the South, it's a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime. A group of University of Georgia alumni calling themselves "The Bulldog Collective" set out to create a better spot, and called upon Athens' favorite sons, R.E.M., to contribute. Below is the result: Historically, people line up to …
Continue Reading about R.E.M. Gives A Little Back To The Hometown School →
Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are "college sports' undisputed champions of the 21st century's attention economy." The football Ducks of Oregon are something new. They didn't get people to watch because they got good. They got good because they got people to watch. "If attention is now at the center of the economy rather than stuff, then so is style," UCLA …
Continue Reading about When Oregon Ducks Quack, The Football World Listens →
ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” -- a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, ESPNRadio.com and the brand's podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content. …
Here's a new poster from Innocean Worldwide in Huntington Beach that promotes Hyundai to Dodgers fans. Jeff Spiegel, Executive Creative Director, Innocean Worldwide. “Because statistics are a huge part of baseball, we created a series of posters around numbers that were meaningful to Hyundai and matched them up with numbers that would be meaningful, insightful or just plain fun to Dodgers fans.” …
Continue Reading about Hey Dodgers Fan, Hyundai Has Your Number →
Goodby, Silverstein & Partners has introduced a visually arresting campaign for Women's Tennis Association. The new spots claim, "strong is beautiful." Here's the evidence for that claim: “Whether for a film star or a musician or an athlete, it all comes back to wanting to have an emotional connection to those performers we’re inspired by,” Stacey Allaster , chief executive of the W.T.A., …
Continue Reading about Meet The Characters Who Star In The Tennis Drama →
Saucony is asking you to "Find Your Strong" in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot--the brand's first--debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, "Our first national television spot marks a pivotal point for …
Continue Reading about Find Your Strong On Mount Tamalpais And Beyond →
Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. "Cross the Bridge. Escape the Usual." is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is just one bridge to this playground adds to the island's exclusive nature. And exclusivity is by definition other than "the …
I think there's a horse race involved somewhere, but that's not what draws people to the infield at the Preakness. In the new spot by Elevation and Skylab-B, the Preakness Infieldfest party 2011 promises to be epic, courtesy of Kegasus: You can find out more at TheInfieldFest.com. You can also follow Kegasus on Twitter. …
Continue Reading about At The Preakness, The Infield Is A Place To Party →
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