R.E.M. Gives A Little Back To The Hometown School

It’s college football season, and in the South, it’s a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime.

A group of University of Georgia alumni calling themselves “The Bulldog Collective” set out to create a better spot, and called upon Athens’ favorite sons, R.E.M., to contribute. Below is the result:

Historically, people line up to ring the chapel bell on UGA’s North Campus after a win. Unfortunately (for me, ’cause I went there), the Dawgs are 0-2. Here’s hoping we’ll hear the bell rung after this Saturday’s game vs. Coastal Carolina.

You can also visit a Facebook page dedicated to the chapel bell.

Credits: CSE Creative Director (and UGA alum), Ron Huey; Skylab-B founder, Mike Martin; Jason Hatfield from KBS+P/Atlanta; and State Line Films’ director Glen Owen.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.