Meet The Characters Who Star In The Tennis Drama

Goodby, Silverstein & Partners has introduced a visually arresting campaign for Women’s Tennis Association. The new spots claim, “strong is beautiful.”

Here’s the evidence for that claim:

“Whether for a film star or a musician or an athlete, it all comes back to wanting to have an emotional connection to those performers we’re inspired by,” Stacey Allaster , chief executive of the W.T.A., said.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.