Adpulp
Advertising News and Know-How
Have you ever been tasked with selling mattresses? It's the stuff of newspaper circulars and badvertising on late night TV. Which makes me like this Serta brand campaign from Doner even more. http://youtu.be/Q3JIOMVhRZk An agency with retail chops can butter its bread with work like this. It's humorous, offbeat and memorable. http://youtu.be/0y4ILGWFIzg The challenge here is to interest …
Continue Reading about He Wants An Alpaca Farm, But You’re Not Losing Any Sleep →
Long John Silver's, with the aid of Louisville-based Creative Alliance, have pulled off one of the cleverest, or dumbest, bait-and-switch moves ever. Check this out, the spot whets the viewer's appetite with a real fish fry at a real restaurant in Detroit, before cutting to Long John Silver's version of this great American meal. http://youtu.be/8fTAFvvg1Yo Personally, I see the spot above and I want to go …
Continue Reading about Long John Silver’s Claims High Ground In “America’s Fish Fry” Battle →
Vancouver, Washington-based Papa Murphy's is not Papa John's. That's one key point-of-difference to establish in the pizza-eater's mind. The other thing to make clear is that Papa Murphy's is take-n-bake pizza, which is why I like Wong Doody's tagline for the brand, "Love at 425 degrees." Wong Doody has served as the Papa Murphy’s agency of record since October of …
Continue Reading about Papa Murphy’s Take-N-Bake Pizza Raising Dough In IPO →
I like Barkley. The Kansas City agency is one of the best in the nation. Sadly, I can't support the agency's current work for DQ. "At Dairy Queen, we don't make fast food. This is fan food," the commercials announce. Boom! Wink! Fan food? What is that? Is that the stuff commonly called food that is readily available at concerts and baseball games? No. According to this faux testimonial, fan food is the …
Continue Reading about Combo Number Two: Deep Fried Fan Fiction from DQ →
Today is Cyber Monday. Online sales could reach $2 billion today, but that figure is but a tenth of the revenue earned by traditional brick-and-mortar store sales on Black Friday. Walmart alone said it sold 2 million TVs during its Black Friday sales this year. The retailer also sold 2.8 million towels, 1.9 million dolls, 1.4 million tablets and 300,000 bicycles. Perhaps, Cyber Monday can't compete with Black …
Continue Reading about Shop Your Screens For Bruise Free Cyber Monday Deals →
J.C. Penney, Kohl's, Sears, Macy's and Target all open their doors at 8:00 pm this Thursday in what promises to be a new prime time shopping event. For Best Buy, 8:00 p.m. is not good enough, so their sliding doors open at 6:00 p.m. Many K-mart, Walmart and Old Navy locations will be open all day. Sure, some 200,000 people have signed a petition to save Thanksgiving, but no petition is going to halt the …
People are passionate about McDonald's McRib sandwich. The fact that the sandwich is not available at all McDonald's locations nationwide simply feeds this hunger for the chain's pork sandwich, which comes with pickles, onions and barbecue sauce and is shaped in an unusual patty, made to look as though there are bones inside. According to Entrepreneur., one big fan of the sandwich, Alan Klein, turned his …
Continue Reading about Artificial Scarcity Leads One McRib Fan To Help Others →
The Walmart on Atlantic Boulevard in Canton, Ohio is collecting food for employees who can't afford Thanksgiving dinner. "This store has been doing this for several years and (the food) is for associates that have faced an extreme hardship recently," Walmart spokesman Kory Lundberg told Business Insider. Meanwhile, Walmart turned a profit of $15.7 billion last year, and the stock market closed above 16,000 …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
