"Chatter chatter chatter. Take refuge at will. The world is full of wolves...But the kids who can shut off their ears, rise above all that noise." Are you searching for a special gift for the music lover in the family this holiday? Here's an idea from Beats by Dre: the new Beats Studio3 Wireless headphones with Pure Adaptive Noise Cancelling technology, allows you to block out the noise, better than ever …
Shopping Can Be A Pleasurable Experience at Westfield Malls
It's mid-November. Here come the holiday ads. Westfield Malls, in partnership with LA-based creative agency, Pitch, rolled these "shorts" out today: https://youtu.be/-fWAvZSSePg https://youtu.be/BcONvj0VY3I This new campaign supports Westfield's recent evolution to its "New New Mall" platform, taking it from a collection of stores to a place where all shoppers’ needs can be met. Sounds enticing, if not …
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Runway? Hallway? Does It Really Matter When You’re Saving Hundreds of Dollars?
At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand's new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for onsite fashion makeovers. Assisted by professional stylists, makeover participants …
Brilliant of Reckless? Nordstrom Local Is A Store With No Clothes.
Retail is the point of decision in consumer marketing. When a person stands before a product in the store, it's decision time. The same holds true for people placing products in an online Shopping Cart. Will the shopper abandon or will she purchase? These are fundamental questions for the country's greatest retailers to address on a daily basis. In Seattle, where REI, Nordstrom, COSTCO, and Starbucks are …
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Big Chicken Small Movie
The citizens of Marietta, GA take fried chicken seriously. In 1963, Georgia Tech architectural student Hubert Puckett designed the town's BIg Chicken landmark for what was then called Johnny Reb's Chick, Chuck and Shake. According to the Atlanta Constitution Journal, KFC considered tearing down the bird structure in 1993 after high winds damaged it, but people protested. Today, the Big Chicken is bigger and …
Attention West Elm Shoppers Who Wish To Sleep In The Store
Brand experience is almighty. While prospects experience a brand's advertising, it's often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division of Williams-Sonoma that sells modern …
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Don’s Next Tweet Bomb May Land In Your Lap
President Trump has the power to rock markets and drive a company's stock price up or down. He may not intend to upset a company's apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head of strategy at Wolff Olins believes activism is a business imperative today. "With the rise of political …
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He Wants An Alpaca Farm, But You’re Not Losing Any Sleep
Have you ever been tasked with selling mattresses? It's the stuff of newspaper circulars and badvertising on late night TV. Which makes me like this Serta brand campaign from Doner even more. http://youtu.be/Q3JIOMVhRZk An agency with retail chops can butter its bread with work like this. It's humorous, offbeat and memorable. http://youtu.be/0y4ILGWFIzg The challenge here is to interest …
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