Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here's a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew Essex, former chief executive of the influential creative agency Droga5, and author of a new book, …
BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue
Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: https://youtu.be/yfcKvAWJbL0 I'm not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. The White House Press corps is an elite …
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Mike Diva Makes The Impossible Possible: The Donald Can Dance!
https://youtu.be/ZbM6WbUw7Bs Art Net News calls it, "a hypnotically-brilliant video." The New Republic says, "It makes the end of the world seem as sweet as bubble gum." All high praise for North Hollywood-based Mike Diva, the director behind one of the best political ads of the season, hands down. If Trump's team knew what they were doing, they would embrace this ad at once. The fact that the ad is a …
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Craft Brewers Snap Bud’s Ass With Beer-Stained Towel
AdPulp's publisher reported this morning that a small brewer in Mason City, Iowa dared to poke Budweiser in the nose, in response to the macrobrewer's negative portrayal of craft beer and craft beer drinkers on Super Bowl Sunday. http://youtu.be/JZhiUstiRvY I then added a note to Shawn post about a response from video producers HopStories in Oregon. http://youtu.be/VCgkTeuJkR8 And the hits keep …
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Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall
Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino's that features a voice ordering app for pizza. http://youtu.be/Ok3Rk4JfGmc Turkel rightly claims that Subway missed the mark. You don't tell people to go on a diet so they fit into sexy Halloween costumes and get away with it. And Subway didn't get away with it. …
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Jerry Seinfeld Wins A Clio, Treats It Like A Lesser Emmy
Jerry Seinfeld won a Clio and made an anti-advertising speech. Yes, that is working both sides of the silver dollar. Personally, I don't want to watch or hear Seinfeld's whine. I think the following ad from Adobe is better. http://youtu.be/7d3VAYGnXjY …
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Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast
Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several more of her core beliefs in a tidy piece on Medium. For instance, this belief is as charming as …
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Two New Commercials Use Anti-Digital Sentiments To Sell Things
Let's make fun of digital culture, shall we? It's certainly an easy target. Post by AdPulp. With barbeque season upon us, Kingsford Charcoal is launching a new campaign with the aggressive tagline “Get Off Your Gas.” The work was created by DDB California, which neatly showcases the contrast between the self-indulgent, smartphone obsessed and those who embrace the simple pleasures of life, like …
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