Because I am "Huge on Twitter," I'm lucky to be wearing a pretty sweet Threadless t-shirt at the moment. And I have another one ready for tomorrow! According to BrandWeek, I'm a pawn in a "viral marketing push." Okay... Here's how I see it. I now have two new ready to wear t-shirts that people will probably ask me about when I wear them. And I certainly don't need to say something obvious like: GO TO THREADLESS NOW …
Fried Goodness
Church's Chicken knows what good is. Yes, good is fried chicken and biscuits, but it's also much more than that and Church's is smart to go where this language leads. According to Media Post, the brand has launched a new Twitter-based promotion, where the QSR will put one dollar into a "pay it forward" fund for every person who follows them on the micro-messaging service. From the pool of funds, Church's will then …
Be A Penny Picker Upper (Dot Com)
Price promotions tend to work. And at a penny-pinching time like this, they ought to work especially well. CiCi's Pizza believes they will. That's why the chain of pizza restaurants is dropping special pennies outside its locations that can be redeemed for a free meal and other prizes. I like how basic and humble this idea is. But I do wonder how CiCi's keeps penny horders from converging on their restaurants and …
I Like A Car Campaign That’s Called A “Movement”
Have you noticed how consumer generated media and sales promotions are now best friends forever? To take part in Ford's Fiesta Movement, upload a 2-5 minute video to YouTube, tag it "fiestamovement" then sumbit the YouTube URL to fiestamovement.com by midnight March 23, 2009. Here's the promo's Twitter page. …
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Crazy Baldheads Exported
Hey, I know. Let's get consumers to humiliate themselves on our behalf! According to The New York Times, that's what Air New Zealand marketing execs were thinking when they commissioned 30 "cranial billboards," made with henna on newly shaved heads. Maybe that's why it's called buzz marketing. For shaving their noggins and displaying the ad copy for two weeks in November, the hairless ones received either a …
[UPDATE] Yet Another Facebook Story: The Melting Pot Stirs Things Up
Yesterday, I mentioned that I made a perfect pair on Facebook with the help of The Melting Pot's new FB app, but that I didn't get any kind of confirmation. A representative from Push in Orlando--the agency that developed the work--has been kind enough to step forward and describe how the promotion works. "Once you select two friends as a match, they each get a notification that you think they are a perfect pair …
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How To Wisely Invest $5 Mil.
Promotions are often, but not always, based on a free giveaway offer. If it's a sweepstakes, there's glitz in the offer itself, but the prize is terribly remote (only a handful of winners). Price promotions, on the other hand, are hard to beat, especially when they strike a cultural nerve and are backed by a Super Bowl media buy. According to Ad Age, Spartanburg, SC-based Denny's is caught in the same slump as the …
The French Raise Their Glass
An adult beverage with an urban audience, is saying cheers to our newly elected urban President. French cognac-maker, Hennessy, is selling 180,000 limited-edition bottles in honor of the 44th President of the Unites States. A percentage of proceeds is being donated to the Thurgood Marshall College Fund. Bottles are on sale in Washington, D.C., Maryland, Illinois, New York City, and Georgia for $30 dollars. The …