Be A Penny Picker Upper (Dot Com)

Price promotions tend to work. And at a penny-pinching time like this, they ought to work especially well. CiCi’s Pizza believes they will. That’s why the chain of pizza restaurants is dropping special pennies outside its locations that can be redeemed for a free meal and other prizes.
I like how basic and humble this idea is. But I do wonder how CiCi’s keeps penny horders from converging on their restaurants and ruining the fun for everyone.
[via BrandFreak]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.