Imagine with me a world where first the class cabin is reserved for society's saints. Don't say it could never happen. Social revolts can come from anywhere at any time. And the impetus to reward the better among us is already apparent. Take Sage Hospitality's "Give A Day, Get A Night" promotion, where people who volunteer at qualifying non-profit organizations can stay for free, or a reduced rate, at 53 Sage hotels …
Nine West And Nashville Sing Harmony Together
I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer Nine West has those connections in the entertainment industry. The winner of the brand's new "Vintage …
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A1 Loves Songs for Beef
Years ago, Wendy's asked "where's the beef?" A1, on the other hand, knows where the beef is--it's under their condiment. Given that the brand is secure in this knowledge it wants to celebrate and is doing so with a contest that will award one winner a year's worth of Omaha Steaks (nice tie-in). To enter the user-generated content contest, participants visit SingforYourBeef.com and create their own ode to beef. After …
Daffy’s Moves The Decimal
Promotions typically award one or a handful of people, which means a promo has to work hard to generate buzz for it to be an effective mass marketing tool. The latest promotion from Daffy's, a discount clothing brand that operates 17 stores in New York and North Jersey, and one in Philadelphia, is grabbing the attention of consumers and The New York Times. Daffy's is starting a quirky marketing campaign centered on …
If This Doesn’t Get Your Goat, Nothing Will
U.S. News & World Report picked up an odd little item from The Sydney Morning Herald that I'm excited to share with you here. Mitsubishi Motors is offering a free goat with every Triton ute sold before August in a novel effort at correcting the economy. Mitsubishi Motors New Zealand general sales and marketing manager Peter Wilkins said the economy's recovery was in the hands of the rural sector, and goats, like …
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When I Grow Up I Want To Be A Pain In People’s Asses
Panasonic's Next Generation talent competition is back. Winners can "bag a priceless work experience placement" at one of Panasonic's "top creative agencies" as well as a 42" Viera with freesat HD TV. …
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While the Story Teller Speaks, A Door Within the Fire Creaks
Are you a story telling genius with a gift for making slide shows? Are you also in need of some extra cash? Great, this could be your contest... Fuze Meeting is offering a $5000 Grand Prize in its "Tell A Story in 30 Slides (or less!) Contest." Fuze Meeting & SlideShare "Tell A Story" ContestView more Microsoft Word documents from Amit Ranjan. Even if you don't win, you win, because all entrants will …
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Ride Darling Desmond To The Show
Desmond the bull has a mind of his own. Show me a bull that doesn't. Of course, what would a Londoner know about such things? Poke/London is determined to find out. The agency is busy offering the masses headed to Glastonbury next month intimate details about Desmond, like what patch of ground he's inhabiting day to day. This is hardly useless knowledge. If one is able to get in tune with Desmond and his daily …