A1 Loves Songs for Beef

Years ago, Wendy’s asked “where’s the beef?” A1, on the other hand, knows where the beef is–it’s under their condiment. Given that the brand is secure in this knowledge it wants to celebrate and is doing so with a contest that will award one winner a year’s worth of Omaha Steaks (nice tie-in).

To enter the user-generated content contest, participants visit SingforYourBeef.com and create their own ode to beef. After all, it’s what’s for dinner.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.