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A1 Loves Songs for Beef

July 17, 2009 By David Burn

Years ago, Wendy’s asked “where’s the beef?” A1, on the other hand, knows where the beef is–it’s under their condiment. Given that the brand is secure in this knowledge it wants to celebrate and is doing so with a contest that will award one winner a year’s worth of Omaha Steaks (nice tie-in).

To enter the user-generated content contest, participants visit SingforYourBeef.com and create their own ode to beef. After all, it’s what’s for dinner.

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Filed Under: Promotions

About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

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