If This Doesn’t Get Your Goat, Nothing Will

U.S. News & World Report picked up an odd little item from The Sydney Morning Herald that I’m excited to share with you here.

Mitsubishi Motors is offering a free goat with every Triton ute sold before August in a novel effort at correcting the economy.
Mitsubishi Motors New Zealand general sales and marketing manager Peter Wilkins said the economy’s recovery was in the hands of the rural sector, and goats, like Tritons, were “hardy, versatile units which will integrate directly into existing farm operations”.
Goats improved farm productivity by defending against weeds, were cheaper than toxic sprays, and there was no risk of goat flu affecting the tourism industry, he said.

I once pitched a free watch with a Saab test drive, but this offer blows any promotion I’ve ever been involved with to smithereens. A free freaking goat!
[RELATED ENTRY] Spotlight on NW Creative: Goat Trimmers



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.