Promotions

I love to say face time is the killer app. Apparently, British Airways shares this wavelength. The British Airways Face-to-Face Program provides small businesses with free tools, educational resources, networking opportunities and flights to conduct business internationally. There's also a contest where small business owners tell submit a video or short essay describing where they need to go internationally and how …

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Budweiser, the most popular beer brand in America, is kicking off a massive promotional push with a nationwide giveaway of 500,000 free samples in US bars, pubs and restaurants in an effort to shore up an alarming erosion in sales. Sales were down 9.5% last year, according to the trade publisher Beer Marketer's Insights, the brand's steepest decline on record. [via The Guardian] …

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Are you interested in relationship marketing and the skillful use of promotional perks? Great, let's watch Oprah work her magic. The woman knows a thing or two about keeping viewers in the franchise. Did you see the tearful exuberance in those winning faces. Just getting tickets to an Oprah show is a lottery-like experience for many fans, but to get tickets to this the opening show of Oprah's final season, it's …

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Sometimes the music makes the ad. That's clearly the case for FreeCreditScore.com. A fact which makes a nationwide band search--which is a "been there, done that" idea--brand appropriate. The summer-long search concluded with The Victorious Secrets, a band from Detroit as the winner. The band emerged as America's favorite in a competition that began with more than 100 hopefuls. The new spot debuts Sept. 12th during …

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Imagine coming home from work to find a bag of free groceries waiting on your doorstep. That's what 1000 households in Opelousas, La. found when Save-a-Lot supermarket ran a promotion in their city. According to Ad Age, Mark Kotcher, director of brand marketing and design for Save-a-Lot said the company wanted to do something different to reach out to the community. "We're always looking for new ways to break …

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