Budweiser Needs More Than A Sampling Program, We’ve All Tried The Product

Budweiser, the most popular beer brand in America, is kicking off a massive promotional push with a nationwide giveaway of 500,000 free samples in US bars, pubs and restaurants in an effort to shore up an alarming erosion in sales.
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Sales were down 9.5% last year, according to the trade publisher Beer Marketer’s Insights, the brand’s steepest decline on record.
[via The Guardian]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.