• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Ad People
  • Featured Creative
  • Political Advertising
  • Content
  • Social Media
  • Media Trends
  • Contact

Budweiser Needs More Than A Sampling Program, We’ve All Tried The Product

September 26, 2010 By David Burn

Budweiser, the most popular beer brand in America, is kicking off a massive promotional push with a nationwide giveaway of 500,000 free samples in US bars, pubs and restaurants in an effort to shore up an alarming erosion in sales.
Buds.jpg
Sales were down 9.5% last year, according to the trade publisher Beer Marketer’s Insights, the brand’s steepest decline on record.
[via The Guardian]

Related

Comments

comments

Filed Under: Promotions, Sampling

About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

Breaking News

  • Hot Desert, Cold Brew April 18, 2018
  • Frustrated Fido? Walk It Out With Rover April 14, 2018
  • What Marketers Can Learn from Hootsuite Academy April 12, 2018
  • Minute Maid Questions What Good Is, Decides, “this is GOOD” April 11, 2018
  • Are You Open to the Massive Business Opportunities in EQ? April 10, 2018
  • My Y Story: A Star-Studded Original Content Series by the Y April 8, 2018
  • Tim Horton’s Has The Coffee That Brings Canadians Together April 7, 2018
  • Take the Long Way Home in a Citroën April 7, 2018
  • Lexus Finally Delivers On The Promise of Hyper-Customization April 1, 2018

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Navigate by Topic

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSS

Inkl Up!

Help support Adpulp with financial contributions on a per-post basis. Sign up for @Inkl today.

Footer

Translate

What People Are Reading

  • Hot Desert, Cold Brew
    Hot Desert, Cold Brew
  • The Avalon Ballroom Is Argonaut's Launchpad To New Space
    The Avalon Ballroom Is Argonaut's Launchpad To New Space
  • Take the Long Way Home in a Citroën
    Take the Long Way Home in a Citroën
  • My Y Story: A Star-Studded Original Content Series by the Y
    My Y Story: A Star-Studded Original Content Series by the Y

Search the Site

Hours & Info

Off Madison
tips@adpulp.com
Always on.