Londoners Waiting For A Train Will Read Your Words

CBS Outdoor, in association with Campaign, are celebrating the artistry behind long copy with The London Long Copy Challenge.
The competition is to create an Underground poster that is anywhere between 50-200 words, with a message tailored at Londoners.
Interestingly, this is not a consumer generated content contest. It’s a contest for agencies and brands. The Grand Prix winning brand from each category will win £125,000 of Cross Track media space in Central London. Members of the winning creative teams will also receive £1,000 shopping vouchers and be featured in Campaign.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.