We Are Going To Australia

Are you interested in relationship marketing and the skillful use of promotional perks? Great, let’s watch Oprah work her magic. The woman knows a thing or two about keeping viewers in the franchise.

Did you see the tearful exuberance in those winning faces. Just getting tickets to an Oprah show is a lottery-like experience for many fans, but to get tickets to this the opening show of Oprah’s final season, it’s enough to make one screech with delight.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.