Adpulp
Advertising News and Know-How
President Trump has the power to rock markets and drive a company's stock price up or down. He may not intend to upset a company's apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head of strategy at Wolff Olins believes activism is a business imperative today. "With the rise of political …
Continue Reading about Don’s Next Tweet Bomb May Land In Your Lap →
We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What's always been true about differentiating on product attributes is now also true about the community around the product, and the people who make and market the product. …
Continue Reading about Strong Brew Needed In Time of Trump →
Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: https://youtu.be/yfcKvAWJbL0 I'm not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. The White House Press corps is an elite …
Continue Reading about BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue →
Colle + McVoy in Minneapolis is expert at cultivating interest among the trade press. I know this because Jen Stack and her team send me amazing packages on a routine basis to help convince me. Now, let's look at one that was not sent to me. The following press release, to support Cub Cadet PRO Z commercial riding mowers, was sent to influential consumer and trade media in the home and garden …
Russian oligarchs have much invested in Europe and in the U.S. The inverse is also true. We have much invested in Russia. Russia is big business. According to The Hill, public relations giant Ketchum has earned more than $26 million representing Russia, and is keeping the country as a client despite the widely denounced incursion into Crimea by the Russian military. “Our work continues to focus on supporting …
Continue Reading about Russia Is A Lot Of Things, A Good Client And Business Partner Among Them →
JPMorgan Chase & Co intended to use Twitter today for thought leadership purposes. Using the hashtag #AskJPM, interested parties were invited to send questions in advance of the session set for Thursday at 1 p.m. in New York. $JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM & learn more about him here: http://t.co/eTDT8pJeq8— J.P. Morgan (@jpmorgan) November 13, …
Continue Reading about #AskJPM Backfires, House of Morgan Cancels Tweet Chat →
Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free. Someone with 10K followers on Instagram has a ton of social influence. If they choose to stay at your hotel and say nice things about it (in words and …
Continue Reading about Hotel In Australia Gives New Meaning To “Snap Happy” →
There's some shoddy reporting in The New York Times today about how Boulder, CO is the new Madison Avenue. Puh leeze. You want a job in advertising? Day Twah, baby. That's the recruitment message now being beamed out by Lowe Campbell Ewald. Iain Lanivich, Creative Director at the shop, pitches Detroit hard in the above video, noting that all business should move to Detroit – a city rich in …
Continue Reading about Ad Agency Takes Strong Pro-Detroit Stance. Go Tigers. →
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