Despite A Rough And Tumble Economy, New Enterprises Continue To Be Born

Have you heard of The OutCast Agency, a PR firm in San Francisco? No? Then you’re not with a start-up technology concern from The Valley. According to The Wall Street Journal, each month OutCast sees 50 to 75 companies seeking its services, up 50% from last year. “We can’t take on 98% of the business […]

Information Is Overly Abundant; Hence, The Value Of Curation

Scoop.it is a new curation platform that I signed up for this morning. Now I just need to pick a specific topic or two and start curating in yet another venue, but one that will integrate with my blogs and social channels. Martin Bryant of TheNextWeb says: Curation is a busy area right now. Startups […]

In The Age of Transparency, A Company’s Sins Don’t Stay Hidden For Long

Rupert Murdoch is having a tough summer. First MySpace sells for a fraction of what he paid, now News of the World, a newspaper he bought in 1969, is no more. And the news keeps getting worse for News Corp. The phone-hacking scandal that has engulfed the company has now spread to The Sunday Times, […]

PR Firms Stay Home While Cannes Burns

According to Ad Age, PR shops need to step up at Cannes. “For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Cannes juror Renee Wilson, said. Interestingly, recovering journalist Jeremy Mullman of Olson isn’t buying it. Am I […]

Cabela’s Goes Fishing For Wall Street’s Favor

US stocks dropped in volatile trading today, as a toxic mix of weak economic data and a surprise oil-market intervention competed for investors’ attention with reports of a new Greek austerity plan. But even a bad day of trading is a PR opportunity for the companies whose shares are traded on the New York exchange. […]

No Place Is Safe From Corporatization

SnapDeal.com, a Groupon-like company in India, brought fresh water to an Indian village in the form of 15 hand pumps that would make it so the villagers wouldn’t have to walk nearly two miles just to get clean water. According to Mashable, the villagers were so grateful for the SnapDeal.com-branded pumps distributed throughout the city, […]

Top Ten PR Firm Is “Prevolving”

Golin Harris is “Fixing it before it breaks.” “We’re reoganizing around the areas that are important to our clients,” Fred Cook, president and chief executive of Golin Harris, said. “Areas that are not perceived as strengths in public relations: strategy, creativity, technology, analytics.” “I’m motivated partly by opportunity,” he added, “and partly by fear.” Each […]

Brand Strategies For “The Validation Era”

Steve Rubel, EVP of Global Strategy and Insights for Edelman, spoke at Mashable Connect in Orlando last week. One of the things he said is we are now entering a new era in Internet time. Rubel calls this new stage, the Validation era. Prior to the Validation era, the Internet experienced two other distinct eras, […]