When Jen Stack, Director of Communications at Colle McVoy, sends me something, I pay attention. I pay attention because Colle McVoy in Minneapolis sends the best branded merchandise, a.k.a. gifts, of anyone in the business.
Whether it’s a packet of notecards, chocolates, or a new planner for 2018, it’s always well-made, thoughtful and useful. Because the care and the love comes shining through, time and again, I have mad respect for Jen Stack and Colle McVoy.
When you open the mailer and unveil the gift, the question, “What’s your next?” is there to greet you. It’s a great question no matter the context. In the context of a small batch of custom planners, made to generate ideas and the note taking that results, the question is a driver.
The creative services business has been changing fast for the past number of years, maybe too fast. Perhaps a return to the fundamentals of the business is next. I think I will go write that down, with a pen, on paper.