Adpulp
Advertising News and Know-How
Are you planning to watch the Romney versus Obama debate on TV tonight? It's not a prize fight, but the media enjoys that frame, since it adds action and excitement where there is none. We need so much more from this process, and at the same time so much less of it. Meanwhile, Americans with something to add to the debate have formed Super PACs and put their own pitches on the air. Look, here's one from Tea …
Continue Reading about Prospective Voters Are Hearin’ A Lotta Lip Flappin’ →
Are you planning to vote this fall? David Jones, advertising cartoonist and Chief Creative Officer at Third Street in Chicago, believes it's a great idea to do so. In fact, Jones and team remind that it's the price we must pay, if we feel like kvetching at a later date. "Our campaign celebrates complaining and explores the essential role that complaining has held in America," says Jones. The campaign …
From the perspective or organized labor, this year's Democratic Convention in Charlotte is something of a bust. After pumping $8.5 million into the 2008 Democratic convention, unions decided against funding this year's convention because North Carolina is the most hostile state in the union to the very idea of, and practices of organized labor, as evidenced by the lowest unionization rate in America at 2.9 …
Continue Reading about The Ad Industry Has Lots Of Laborers, But No Unions →
If there’s one thing many voters of different political stripes agree on, it’s that they don’t like political ads. And ads are more pervasive than ever. That’s why politicians and Super PACs spend much of their time fundraising—they need to pay for the ads. So count me as incredibly skeptical when I see articles like this one from USA Today, which says that TV ads rarely swing Congressional elections. In the …
Continue Reading about Politics Is Marketing, So Don’t Tell Me Political Ads Don’t Work →
Here in Washington State in November, we'll be voting on Initiative 502, which is designed to legalize, regulate and tax marijuana. Obviously, it's a controversial issue, although it has a lot of support. One of the pro-502 spots airing heavily on TV is this one. Note the jarring first line of the spot: "I don't like it personally, but..." Right from the start, we're supposed to feel sympathy with this …
Man, if only I smoked 2 packs a day for the last 15 years, I'd have a pretty good voiceover voice. So how are voiceover artists doing? Some do very well in an election year. The Hollywood Reporter looks at the money--and the party loyalties involved. Once a voiceover artist works for one major political party, he or she is unlikely to get a call from the other. [Voiceover artist Pat] Duke says his Washington, …
If you've ever been to Portland (or Seattle for that matter), then you know that certain sketches on IFC's Portlandia are so close to real life, it's kinda scary. This ad, for Portland mayoral candidate Eileen Brady, riffs off the TV show: I wonder how it'll play to the good citizens of Portland. David? …
Continue Reading about Life Imitates Portlandia In The Mayoral Race →
Playing off the news that one of Mitt Romney's advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads: I love ads like this that can take its cues from recent events and still come out looking good. See the rest of the ads at Adweek. …
Continue Reading about Etch A Sketch Shakes Up The Conversation, And Their Marketing →
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