Battleground States Are Good for Business

In Florida’s living rooms, the presidential contest so far has been a landslide — Barack Obama, 9,785; John McCain, zero. That is the tally of local television commercials broadcast by each candidate in the state. Recent polls in Florida show Sen. McCain holding a small edge in Florida. [via The Wall Street Journal]

“Change” The Way Presidents Are Marketed

Peter Feld at Ad Age thinks that the Obama campaign’s appeal to Millennials is playbook perfect. Wrote Newsweek’s Andrew Romano, “Obama is the first presidential candidate to be marketed like a high-end consumer brand.” His rising-sun logo echoes the one-world iconography of Pepsi, AT&T and Apple. Design guru Michael Bierut told Romano that the stand-alone […]

Iraq, the Cash Drain

Alan Grayson is fighting the war profiteers. I hope he wins. [via Where’s My Jetpack?]

For Common Sense, We Have to Turn to Beer

According to Ad Age, Miller High Life sales rose by nearly 1% during the second quarter, a strong performance for a brand in a challenged category (full-calorie domestic macrobrews) that had seen steep declines in sales for several years leading up to the advent of the current Common Sense campaign. Here’s the latest, politically themed […]

Another Brother Moses

Jah come to break downpression, Rule equality, Wipe away transgression, Set the captives free. -Robert Nesta Marley Senator McCranky started the week with an ad that compared his opponent to Britney Spears and Paris Hilton. His intent was to say Obama is a lightweight, an argument which simply holds no water. Now, he’s got a […]

Finding Meaning Where There Is None

What do you think about when the words “Country First” are attached to an ad? John McCain, who has adopted this tag as his campaign slogan, would like you to think that he’s a patriot genuinely concerned with your problems. Yet, there are so many ways to read this line. I read it like this: […]

More Obamarketing

I’ve written before about Barack Obama’s sophisticated marketing machine. Today’s Salon reveals even more: Now Obama’s campaign is aiming to be ahead of even the GOP’s standard in applying sophisticated data mining techniques across the board, supported by all the traditional canvassing, door-knocking and other work it’s been doing. The campaign is collecting some of […]

Surprise Attacks Okay. Smart Attacks Even Better.

Vinny Minchillo, chief creative officer of Scott Howell & Company, writing in Ad Age, says he’s working to improve political advertising and that the category is “one of the last great untamed creative opportunities.” Focus group after focus group, for political and traditional clients alike, shows that people hate attack advertising. At least, what they […]