The Wall Street Journal will launch its New York edition in April. Today, The New York Times responded to Rupe, his minions and to those who might want to advertise in this new edition. The paper's "Numbers" campaign, developed in-house, showcases The Times's size and strength among women, business professionals and art enthusiasts in the New York market while citing The Times's expansive reach online. "The New York …
Digi Dollars
Forbes is reporting that spending on digital advertising will surpass spending on print in 2010. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. "It's a watershed moment," says the study's lead author, Outsell vice president Chuck Richard. Outsell's annual advertising and …
Hoping For Audacity, Old-Media Style
The Sunday New York Times is still the first choice of many organizations who place high-profile, full-page ads for maximum impact. Don't know how long that'll last, though. I found out about the above ad on The Huffington Post. …
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Listening To The Listeners
Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with Stephen Landau of Substance from Isaac Viel on Vimeo. Interview with Peter Yesawich Jr. from Isaac Viel …
All The Web’s A Stage
According to Ad Age reporter Kunur Patel, Arianna Huffington told the audience of ad execs gathered for the 4A's Transformation Confab in San Francisco today that surviving in the digital age means constantly reevaluating strategies for success. She also charted "4E's" -- Engagement, Enthusiasm, Empathy and Energy -- needed to tap into the zeitgeist of the digital era that's transforming the content business. "This …
Attention Deficit Disorder Is The New Epidemic
Once upon a time people paid attention to the programming, and maybe a few of the better commercials, on TV. Popular shows could also be counted on to deliver a massive audience. But those days are long gone. According to a joint ANA/Forrester survey, television viewing is at an all time high today. The average U.S. viewer watches 4 hours and 49 minutes of television per day--up 20 percent from a decade ago. But the …
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Matt Mason On Competing With Pirates And Other Matters
Matt Mason, is Strategy Director at Syrup and author of The Pirate's Dilemma. I like how he says business books are big business cards. That's sort of how I feel about AdPulp. …
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Matchmakers Needed, Or Not
Lenore Skenazy of FreeRangeKids, writing for Ad Age asks why it's so hard for a blogger to find advertisers on her own. The truth is: I have no idea how to find a sponsor and I fear that, for all their talk about social media, sponsors are not out there finding us -- "us" being the blogs with a feisty, even fanatical following of 5,000-10,000 page views a day. Danielle Wiley, senior VP-digital brands at Edelman …
