Listening To The Listeners

Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed.
U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well.

Interview with Stephen Landau of Substance from Isaac Viel on Vimeo.

Interview with Peter Yesawich Jr. from Isaac Viel on Vimeo.

I also just looked through the slideshow the pair presented. There’s some good stuff in there. Like this: Optimization is unavoidable; Utility is a necessity; Digital is about who has the longest legs; Social media experts are assholes and liars; and Smart is the new cool.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.