In New York, There’s No Comparison

The Wall Street Journal will launch its New York edition in April. Today, The New York Times responded to Rupe, his minions and to those who might want to advertise in this new edition.
The paper’s “Numbers” campaign, developed in-house, showcases The Times’s size and strength among women, business professionals and art enthusiasts in the New York market while citing The Times’s expansive reach online.
“The New York Times has a very loyal and influential audience in New York and this campaign demonstrates that strength across various categories,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “The numbers tell the story.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.