According to Ad Age reporter Kunur Patel, Arianna Huffington told the audience of ad execs gathered for the 4A’s Transformation Confab in San Francisco today that surviving in the digital age means constantly reevaluating strategies for success.
She also charted “4E’s” — Engagement, Enthusiasm, Empathy and Energy — needed to tap into the zeitgeist of the digital era that’s transforming the content business.
“This is the era of engagement,” Ms. Huffington said.
I don’t refute her claim (that’s for Bob Hoffman to do), but I do think every era is the era of engagement. Our tools are evolving rapidly, but the desire to connect with an audience is at least as old as ancient Greece and probably much older than that.
