Digi Dollars

Forbes is reporting that spending on digital advertising will surpass spending on print in 2010.

Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.

Outsell’s annual advertising and marketing study, collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.