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Journalists Are Uptight About Proper Attribution, When It Suits Them

Media blogger Jim Romensko resigned from his post at Poynter Institute last week, after the senior editor there accused him of improper attribution. Julie Moos, Director of Poynter Online, explains: Though information sources have always been displayed prominently in Jim’s posts and are always linked at least once (often multiple times), too many of those posts also included the original author’s verbatim …

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Any Client Can Score By Running The Digital Media Playbook

I've worked for a number of small agencies during my career. And nearly all of them struggled to provide some extra knowledge for their clients. To serve as some sort of trusted advisor, so to speak. Seattle-based Williams-Helde Marketing Communications operates a little differently, bringing to its clients and the public a good repository of knowledge with its annual Digital Media Playbook. The Digital …

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Macy’s Asks the Pros for Help With Its Blog

Macy's is reaching out to popular bloggers at Fashionista.com and FoodRepublic.com to help fill the pages of MBlog, its owned media channel for "news, reviews, magic and more." According to Marketing Daily, the department store chain is turning to blogging partners for how-to videos, trend-spotting, user and expert reviews, and original posts. Macy's will devote each weekday to a different subject, such as …

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SocialVibe And Their Brand Partners Hope To Earn Your Attention

Fast Company is taking a closer look at SocialVibe and its CEO and founder, Jay Samit. SocialVibe provides a measurable form of brand marketing with its so-called "engagement ads." "Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable in a world of unlimited capacity," says Samit. ...the flood of …

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Make Media Complexities Simple, Make A Lot of Money

I've been reading a lot of articles about the lack of talented people willing or able to work in the fast changing advertising business these days. Here's one point of view from The New York Times: A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma is particularly acute for jobs that require hard-core quantitative, …

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Smart May Be The New Sexy But Sex Appeal Can’t Save Newspapers

Look, I'm sympathetic to the cause, but I've noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one ad that shows an illustration of a woman reading a print newspaper at a table. “Know what the …

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Advertising Is Water. Now, That’s A New Analogy To Me.

Over at the The Atlantic, they're rolling out a week-long look at the future of marketing. While no one has a crystal ball to determine the future of the business, the Atlantic does have some good writers, so it'll be interesting to see where they take this. But here's the analogy that caught my eye, courtesy of Atlantic senior editor Derek Thompson: In media, advertising is water. It's the thing for-profit …

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Print Vehicle, Marie Claire, Invests In More Print

According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue. The November issue was selected to introduce the supplement because the issue is devoted to the subject of money. The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which is being billed the “presenting sponsor.” The ad revenue from …

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