Bargain Hunters Like To Find n Save

A consortium of newspapers are offering bargain-hunting shoppers an alternative to Groupon and Living Social.

The Find n Save platform is tailored to local audiences, offering digital coupons, daily deals, digital circulars, and other advertising products designed and managed by the local affiliate for maximum impact.

Find n Save is available to any local daily newspaper in the United States. By the end of 2012, Find n Save will be in place at an estimated 250 newspapers. By the end of 2013, an estimated 400 newspapers are expected to be Find n Save affiliates.

Christian Hendricks, McClatchy’s vice president for interactive media, said, “It is a powerful and efficient platform that has proven to be highly effective in linking advertisers and consumers.”

Matthew Spahn, president and CEO of planitretail, agency for Radio Shack and other major retailers, said, “Circulars continue to be a key driver of traffic in today’s retail environment. By creating this joint venture, these media companies are affording advertisers a unique, scalable and turnkey solution for local consumer engagement across all platforms — print and digital.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.