SocialVibe provides a measurable form of brand marketing with its so-called “engagement ads.”
“Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable in a world of unlimited capacity,” says Samit.
…the flood of Internet content washed away the scarcity model propping up high advertising rates, threatening the financial viability of many media industries, from news outlets to television (like Hulu). SocialVibe’s innovation is to leverage an abundance of information to create hyper-targeted ads, encourage sharing with social good and personalized content, and give freedom to consumers.
In other words, SocialVibe believes it is okay to interrupt you, as long as you get something more than a pitch in return. In the sample ad provided here, Pandora time outs can be avoided if a user spends some time performing “a quick activity” with/for a sponsor.
Previously on AdPulp: Political Ads Go Interactive