Macy’s Asks the Pros for Help With Its Blog

Macy’s is reaching out to popular bloggers at Fashionista.com and FoodRepublic.com to help fill the pages of MBlog, its owned media channel for “news, reviews, magic and more.”

According to Marketing Daily, the department store chain is turning to blogging partners for how-to videos, trend-spotting, user and expert reviews, and original posts.

Macy’s will devote each weekday to a different subject, such as “Women’s Fashion” on Mondays and “Home” on Wednesdays, and that e-commerce will be embedded in content so readers can click to buy.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.