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Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. https://youtu.be/j_KVAZmaWv8 New Balance's new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. “Coco has established herself as a leading voice among Gen Z,” said Jeff McAdams, Senior Director of …
Continue Reading about “We Got Now,” New Balance Athletes Say (And I Believe Them) →
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring's role in the development of an artist. https://youtu.be/q_U4ZXwowB4 Rolex features a print interview with Bigelow too. She offers this gem, among other insights: A great work of art surprises …
Pickup truck drivers with good credit and a concern for the environment will one day soon be able to drive the new all-electric Endurance by Lordstown Motors. https://youtu.be/8PQyCdSvdFg Our ability to evolve... I like that framing. Manufacturing in Ohio and throughout the Rust Belt has required a massive injection of money and new thinking for decades. And here it is, at least a piece of it, at long …
Continue Reading about Welcome to Voltage Valley and Its New American-Made EV Pickup Truck →
The economic disaster that unfolds every day in America is wiping companies and some industries away. At the same time, other industries are thriving. There's always a winner. Jennifer Alsever, writing on Medium, points to several of the current winners. For example, backyard pools are en fuego, right now. One maker, Blue Wave, is experiencing historic sales. According to Alsever, the company often gets more …
Continue Reading about People with Money are Making Summer Fun with A New Pool, RV, or Boat →
Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at home order on March 23, 2020, Chaco moved …
Do you find yourself daydreaming about your next offroad adventure? Us too! Here’s your chance to win the aftermarket parts on the top of your wish list with ExtremeTerrain’s biggest giveaway of the year. The $15K Giveaway, sponsored by Barricade Off-Road, runs until 5/14/20, You can enter these sweepstakes every day to increase your odds of winning. No purchase necessary. Simply visit your respective …
Continue Reading about Win $15K In Aftermarket Parts from Barricade Off-Road and ExtremeTerrain →
Build it and they will come running towards you with their cash. That's the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel at a time. https://youtu.be/-qND8XaOUk4 "Make the world you want. You've got the power, we've got the …
Continue Reading about GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along →
Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic videos of her life in rural Sichuan province in …
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