Adpulp
Advertising News and Know-How
Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It's not a lager, it's Scotch whisky. Watch as these friends try Laphroaig for the first time. https://youtu.be/2qlAQg4aY3c If Laphroaig was a scared and sterile little brand, instead of a bold whisky from the early 19th century, …
Continue Reading about It’s Beautiful, Something of the Moon Is In the Glass →
When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. https://youtu.be/ahaOB_HFEO0 The spot also makes an incredible point—we connect with people's stories, and by extension brand stories. It's not their name or …
Continue Reading about Behind Every Southwest Seat Is A Person With A Story →
Today is an historic day in the National Football League. In addition to today's slate of games, there's a media game being played by Don Trump. It's another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take a knee during the National Anthem "sons of bitches". The NFL's owners, coaches, players, player's …
Continue Reading about Sunday Showdown: Don Trump Versus The NFL →
"Hipsters, tripsters, real cool chicks, sir, everyone's doin' that rag..." -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman's Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people's spirits and bank accounts to this day. For instance, ad agency, …
Continue Reading about The Avalon Ballroom Is Argonaut’s Launchpad To New Space →
Retail is the point of decision in consumer marketing. When a person stands before a product in the store, it's decision time. The same holds true for people placing products in an online Shopping Cart. Will the shopper abandon or will she purchase? These are fundamental questions for the country's greatest retailers to address on a daily basis. In Seattle, where REI, Nordstrom, COSTCO, and Starbucks are …
Continue Reading about Brilliant of Reckless? Nordstrom Local Is A Store With No Clothes. →
Stock photography and videography is the bane of any respectable art director's existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there's no law against using stock well. https://youtu.be/KG_i7oWzTyU The "Generic Millennial Ad" above was created for Dissolve, a purveyor of stock videography, by And/Or …
Continue Reading about Hey Brother, Your Stock Photography Is Showing →
Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It's the first brand campaign for the hot sauce company. https://youtu.be/mBGLTyqzqxU Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I'll need to test the product before I can endorse that point of view. Pitch also found a brand partner for Tabañero in …
I recently purchased a portable Bluetooth speaker from House of Marley. It sounds incredible. In fact, it sounds so good that I'm now considering their turntable. Let's examine the product's video marketing: https://youtu.be/QUvoUGdLyHs https://youtu.be/EKK5_KZij20 https://youtu.be/h-eVfn8HZWE What do you think? Are you ready to buy? I am. Bob Marley's son, Rohan Marley, told Forbes, "The Marley …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
