Adpulp
Advertising News and Know-How
The Congressional Leadership Fund is a super PAC exclusively dedicated to protecting and strengthening the Republican Majority in the House of Representatives. They're known for throwing hard sliders. Like so: https://youtu.be/6IJp8-BAT6Y Will the Democratic candidate Jon Ossoff be able to fend off these hideous attack ads and convince the people of his district to send him to Washington? Early voting …
Continue Reading about “San Francisco” Is Code for “Lunatics” →
Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. "A client erring on the side of caution is like a pope erring on the side of Catholicism," he argues in Campaign. In other words, you need to take substantial risks to create the kind of emotional bonds that music, art, comedy, theater, literature, and the very best advertising help …
Continue Reading about Hold It, What Are You Laughing For? →
Are you "watching TV" when you're streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate "watching TV" with devices such as an Apple TV or PlayStation. “The transition of television programming to a …
Continue Reading about Thanks To Gen Z, TV Breaks Out of Its Box →
Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing "selves" that were more reflective, and therefore more relevant to the intended audience. Rich Antoniello, CEO of Complex Networks, believes Middle …
Continue Reading about Rated Red Is A Media Magnet for Millennials →
Etsy Studio will hook you up with craft supplies (and a heaping helping of hipster hyperbole). https://youtu.be/T0IYZXDil6o "It's time to start making." Really? Unless, I fundamentally misunderstand history, we've been making from the onset of creation. …
Continue Reading about Whistling Hipsters Who Love to Craft Shop Etsy →
HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line. By the way, you can fly directly to SAV from New …
Continue Reading about Lowcountry Luxury Within Reach, Geographically Speaking →
I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I'll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current fondness for fishing, I am a total sucker for the work Colle & McVoy turns in every year for the Recreational Boating & Fishing …
Continue Reading about Want A Participation Trophy? Fish For It. →
Brand experience is almighty. While prospects experience a brand's advertising, it's often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division of Williams-Sonoma that sells modern …
Continue Reading about Attention West Elm Shoppers Who Wish To Sleep In The Store →
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