Adpulp
Advertising News and Know-How
Super Bowl Sunday came and went. What about all the ads? Are these high dollar productions that cost a mint to run now lost in time and soon to be forgotten? Or will they endure in the minds of fans for months and possibly years to come? For me, one Super Bowl spot stood out this year. One brand boldly defied the Sea of Sameness, and delivered something memorable. Hat's off to Instacart for going bananas. Their …
Continue Reading about Instacart Entertained Its Way to The Top (of Minds) →
Content creators require copious space for all the data they produce. More space than their devices can handle. That's why they turn to flash drives and other external storage products from companies like Sandisk. To promote these products, Sandisk teamed up with Austin-based CALLEN. The result is a new ad campaign that speaks directly to creators of daring stunts, cat videos, presentation decks, and anyone else …
Continue Reading about Sandisk Offers Content Creators the “Space to Hold More” →
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. "The goal was that the work feels both inspirational and grounded in real usage, making ChatGPT something people want to be part of,” ChatGPT's chief marketing officer, Kate Rouch, told Adweek. OpenAI’s in-house creative …
Continue Reading about When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice →
"Well, I’m livin’ in a foreign country but I’m bound to cross the line Beauty walks a razor’s edge, someday I’ll make it mine..." -Bob Dylan "Shelter from the Storm," is one of Bob Dylan's best songs on his brilliant 1975 album, Blood on the Tracks. It's also the new soundtrack for endurance runners in the HOKA camp—runners who participate in ultramarathons, which are longer than 26.2 miles and often take place in …
Continue Reading about HOKA Helps Endurance Runners Find “Shelter from the Storm” →
Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, "There's never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath." No need to freak out. According to Anthropic, the key is to "keep creating, keep researching, keep learning, keep coding, keep …
Continue Reading about In New Spot from Mother, Claude.AI Is the AI for Problem Solvers →
When life presents challenges or opportunities, we ask questions (and hope for factual and detailed answers). How do I become a fine art painter? How do I fix up our house? How do I find companionship that leads to love? Big questions all, but there's no test and nothing to worry about—not when you can Just Ask …
Continue Reading about You Don’t Know What You Don’t Know. No Big Deal, Just Ask Google. →
Did you know that Coors Banquet is the new PBR and Chili's is once again packing the house? According to Alyssa Lynner, Senior Marketing Manager at Coors, Banquet has been on a roll for years. “We have three straight years of momentum, with 13 consecutive quarters of dollar share growth and in 2024 volume growth in every single region,” says Lynner. What's driving this interest and marketplace growth? Brewed …
Continue Reading about The Retro Double Play: Coors Banquet and Chili’s →
International travelers spent a record $254 billion in the US last year. Things look notably different this year. White House travel bans, a constant barrage of insults, and hostility towards all sorts of people have quickly led to the possibility of billions of dollars in losses for the US travel industry, as Canadians, Mexicans, and Europeans hesitate to travel to the US. According to Fortune, Canadian flight …
Continue Reading about New York Is Doing Its Part to Make America Worth Visiting Again →
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