Adpulp
Advertising News and Know-How
By David Burn
According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are "less commercial phenomena, they are more personal phenomena", more similar to "writing letters to our mothers" than watching television. "Invading these [social] media with commercial messages might not be the right thing," Sir Martin told delegates at the Financial Times Digital Media and …
Continue Reading about When You Feed The Machine, It May Try To Return The Favor →
By David Burn
Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an attack on the false nature of social networks. Here's a mashup of …
Continue Reading about You Are Not The Information You Share →
By David Burn
George Parker is done with Facebook and Twitter, two places where digital scam artists got the best of him. ...in the last few days, I have had dozens of emails from very pissed off people asking why I am bombarding them with shitty emails flogging everything from insurance to condoms. Obviously someone has hacked my account. Just as someone phished my Facebook account FIVE times a few weeks ago. That's whey I am no …
Continue Reading about The Carnage From Digital Predators Is Foul Indeed →
By David Burn
Ad Age is reporting on how happy Honda is with it's "Social Experiment," a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed "Everybody Knows Somebody Who Loves a Honda," to recruit fans of the brand. Honda initially supported the site with a sprinkling of ads on Facebook. "It wasn't a big media buy, but it got a lot of attention," said Tom Peyton, …
Continue Reading about Do You Have Love For Honda? Express It. →
By David Burn
Kara Swhisher is breaking the news that Microsoft has inked an important new search deal with Twitter and Facebook. The pact will bring status updates to the Bing search engine. Swisher says, "The deal is a definite blow to the dominant search engine, since-for the first time-data will be available on Bing that is not on Google." Facebook sees 40 million updates a day on average. That's a lot of mostly meaningless …
Continue Reading about What You’re Having For Lunch Soon To Be Bingable →
By David Burn
Branded utility is starting to soar and it's a good to see. According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages. MySkyStatus works on any flight on any airline, which is a nice touch. Profero North America CEO Wayne Arnold says, this not only widens the …
By David Burn
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] …
By David Burn
According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms. When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided to showcase the zany appeal of the job to prospective applicants using social …
Continue Reading about Nebraska Book Company Profits From Archrival’s Copy Test →
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