This Flight Tracker Is Social

Branded utility is starting to soar and it’s a good to see.
According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages.
MySkyStatus works on any flight on any airline, which is a nice touch. Profero North America CEO Wayne Arnold says, this not only widens the audience but adds a level of transparency.
“It comes back to open-source marketing,” he said. “We believe this is a useful tool for anyone who is traveling. Why just make it exclusive to their own customers?”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.