Microsoft's 2007 investment in Facebook is paying off. The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one's Facebook friends into Bing search results. Watch live streaming video from facebookinnovations at livestream.com According to Ad Age, the move will help Bing further differentiate itself from Google and extend Facebook's social graph into search …
What We’re Watching: Harvard Geeks On The Big Screen
Darby and I went to see The Social Network this afternoon. It's a well made film thanks to efforts of screenwriter Aaron Sorkin ("The West Wing") and director David Fincher ("Fight Club," "The Curious Case of Benjamin Button"). Harvard Law professor Lawrence Lessig, writing in The New Republic, says, "As a film, visually and rhythmically, and as a story, dramatically, the work earns its place in the history of the …
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@ChuckGrassley Just Wants To Keep In Touch
Iowa Senator Chuck Grassley likes to use new technologies like Facebook and Twitter "just to keep in touch." Which means what? That Senators are friends now? Or that these two platforms for keeping in touch with friends are forever lost to the relentless pitchman? [via Gawker] …
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Jets Bring The Game (And Their Social Strategy) To Facebook
The New York Jets, with help from Arkadium, have entered the social gaming space on Facebook, with the launch of Ultimate Fan. From rooting for their favorite team to predicting game scores to holding a virtual tailgate with fans all over the country, there is a component of the game for everyone, no matter which team people are cheering on. "The Jets have embraced digital marketing on a number of levels," said Matt …
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Denim Is Perfectly Analog
Diesel is busting Facebook and its legions of users' balls with this wicked smart tongue-in-cheek campaign. Learn more at FacePark.org, where the brand says things like, "We, the stupid ones, prefer the park to the platform." And, "It's smart not to join us. Be stupid." …
If You’re Like Most Consumers, You Like A Great Deal And Increasingly Uee Facebook To Find Them
Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results: Note that 40% and 36% are looking for a discount or a freebie. In other words, there's no genuine interest like self-interest. [via Roy Morejon] …
Design The Best Experience, Win Hearts And Minds
Irish journalist Trevor Butterworth writing for Forbes makes a salient point about Facebook's poor design, and how it endangers the long-term viability of the site. If you're actually busy, maintaining the site is simply too much work. Anything that can deliver the useful essence of Facebook without the effort has a distinct advantage; the problem for Facebook is that, for all the redesigns it imposes on its users, …
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Jimmy John’s Takes Sub Dump On Dude’s Lawn, Shares It For Everyone To See
It seems to me that Jimmy John's--more so than other sub chains--has their Social Media Marketing game face on. The brand is on Twitter, YouTube and Facebook and they have a frequently updated blog called FreakFast, where they're busy directly engaging with fans via "Picture of the Day" uploads and other means. Clearly, Social Media Marketing is easier to do when a company is already promotional and experiential by …
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