Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results:
Note that 40% and 36% are looking for a discount or a freebie. In other words, there’s no genuine interest like self-interest.
[via Roy Morejon]
About David Burn
Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a brand messaging specialist based in Austin, Texas.