Exact Target asked consumers what motivated them to follow a company, brand or association on Facebook? Here are the results:
Note that 40% and 36% are looking for a discount or a freebie. In other words, there’s no genuine interest like self-interest.
[via Roy Morejon]
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.