Yet Another Facebook Story: Fan Pages For All

According to The Wall Street Journal, Facebook will introduce its Open Graph API next month at a major developer conference in San Francisco. The API will help independent Web sites adopt elements of Facebook’s Fan pages. For instance, a visitor to one’s site could with one click become a “Fan”. By getting sites to adopt […]

Bing Finds Friends In The Psuedo Agrarian Movement

This page on Facebook has more than 22 million fans. I had no idea virtual farming was insanely popular. Thankfully, Brian Morrissey of Adweek is helping me catch up. Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in […]

When You Feed The Machine, It May Try To Return The Favor

According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are “less commercial phenomena, they are more personal phenomena”, more similar to “writing letters to our mothers” than watching television. “Invading these [social] media with commercial messages might not be the right thing,” Sir Martin told delegates […]

You Are Not The Information You Share

Literary critic, author and professor, William Deresiewicz, writing in The Chronicle of Higher Education, finds fault with Facebook and with modern friendship. I appreciate the criticism Deresiewicz provides. He looks at friendship in classical terms, showing how its rules have changed with the rise of modernity. All of which is a good overview for an […]

The Carnage From Digital Predators Is Foul Indeed

George Parker is done with Facebook and Twitter, two places where digital scam artists got the best of him. …in the last few days, I have had dozens of emails from very pissed off people asking why I am bombarding them with shitty emails flogging everything from insurance to condoms. Obviously someone has hacked my […]

Do You Have Love For Honda? Express It.

Ad Age is reporting on how happy Honda is with it’s “Social Experiment,” a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Honda initially supported the site with a sprinkling of […]

What You’re Having For Lunch Soon To Be Bingable

Kara Swhisher is breaking the news that Microsoft has inked an important new search deal with Twitter and Facebook. The pact will bring status updates to the Bing search engine. Swisher says, “The deal is a definite blow to the dominant search engine, since-for the first time-data will be available on Bing that is not […]

This Flight Tracker Is Social

Branded utility is starting to soar and it’s a good to see. According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages. MySkyStatus works on any flight on any airline, which is a nice touch. Profero […]