Jimmy John’s Takes Sub Dump On Dude’s Lawn, Shares It For Everyone To See

It seems to me that Jimmy John’s–more so than other sub chains–has their Social Media Marketing game face on.
The brand is on Twitter, YouTube and Facebook and they have a frequently updated blog called FreakFast, where they’re busy directly engaging with fans via “Picture of the Day” uploads and other means.
Clearly, Social Media Marketing is easier to do when a company is already promotional and experiential by nature, as Jimmy John’s is. Take a look at how easy it is to translate those attributes to video:

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.