Yet Another Facebook Story: Zuck Likes Microsoft For Search (Harvard/Stanford Rivalry Plays Out In Real Time)

Microsoft’s 2007 investment in Facebook is paying off.
The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one’s Facebook friends into Bing search results.

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According to Ad Age, the move will help Bing further differentiate itself from Google and extend Facebook’s social graph into search results.

Mr. Zuckerberg said Facebook would work with multiple players in social search, he explained why he started with Microsoft instead of Google, Facebook’s neighbor in Silicon Valley.
“The thing that makes Microsoft the ideal partner for us is they really are the underdog,” Mr. Zuckerberg said. “The are incentivized to go out and innovate. When you are the incumbent there is a balance between preserving what you have and trying to innovate.”

Microsoft as an underdog is a hard concept for me to grasp, but okay Zuck, I’ll go with it, for now.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.