Log Off And Head For The Keys

Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami. Tinsley Creative Director Dorn Martell says, “Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with ‘real’ experiences.”

You Can Run, But You Can’t Hide (Unless You Leave All Your Devices At Home)

Ad Age is reporting that Mother/New York is working with NBC Local Media to create hyperlocal content solutions in 10 key U.S. markets. …the partnership with NBC will see the agency playing at the intersection of advertising, marketing and programming, potentially creating new kinds of content in the burgeoning local arena. Mother Productions will have […]

London Agency Takes It To The Street

Pop-up retail has been an interesting trend for the past few years. Now, thanks to London’s RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency’s one-week pop-up agency experiment in its local Camden neighborhood. Here’s a passage from the Shots piece: Camden […]

Brand Icon Goes Off Leash, Parents of Frightened Children Don’t Like It

Experiential marketing is good stuff. When done right, it helps connect brands and consumers in meaningful ways. Yet, sometimes the message goes astray, or the messenger, as the case may be. Take Denver Water’s “toilet man”. He shows up at events around the Mile High City and reminds people not to flush precious water needlessly […]

Freedom Fries Are Not On The Menu

The French know how to live. This is common knowledge. It is also common knowledge that their recipe for life includes a steady diet of incredible wine, bread and cheese. Yet, French producers have a marketing problem. Other places also produce these life essentials. Hence, the need for a party. Lots of parties with French […]

A Bus Came By And I Got On

Greyhound is sprucing up its user experience. This month, the first of 102 redesigned buses surfaced on Greyhound’s routes from New York to Montreal, Toronto and Boston. Improvements include a freshly painted blue and silver exterior with a new logo, free Wi-Fi, additional legroom, power outlets and adjustable three-point seat belts. [via The New York […]

Some Sound Thinking

I’m generally not much of a fan of anti-drug campaigns, but the Sound Advice Project is a pretty cool idea. From Creativity: Parents can record a short message to their child on the teen anti-drug non-profit’s site. The sound file is then visualized as a sound wave, which is then translated into a 3D bracelet […]

Christina Aguilera And The Sweet Smell of Israel

Fans of pop music might expect Christina to air her laundry in public. Instead the pop diva hung her hangers in public, as part of an experiential marketing stunt to drive interest in her new perfume. Mizbala of Tel-Aviv placed tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina […]